Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
July 10, 2006

Unleadening the Zeppelin

Two more tales have come from Nicholas Leonard’s great great grandfather’s archive. An early U.S. flight company approached Percival Stein in regard to their zeppelin flight service which was losing money left and right. It appeared that nobody trusted the hefty aircraft and preferred not to fly with the company.

a-zep-300.jpg

Percival Stein had an idea on how to influence people’s flight decisions. He decided to publicize the company as providing a luxury flight service and happened to be the first person to come up with the idea to provide the aircraft crew with a beautifully chic uniform that would be in keeping with such a luxury craft.

A designer from France was chosen to create the uniforms from some of the most expensive fabrics, but as the sizes in the US differed from those in France, a mistake was made in the pattern cutting. Although the uniforms were stunning, and the airhostesses modelled them beautifully for the papers, some rather embarrassing moments ensued during some scheduled flights across the U.S. Armpits and skirt seams split in numerous places, making the crew look shoddy and untidy.

An American designer was employed to fix the uniforms or remake them in the proper sizing. Stein also employed a photographer to take pictures of the zeppelin and its crew in all kinds of luxurious destinations for calendars and promotional purposes, thus starting the trend for luxury flights and destinations. Unfortunately, none of these pictures are available as they were destroyed when the home of the British photographer who was hired to take them was bombed during the second world war.

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments, Uncategorized

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark Comments, Uncategorized

Depp faces court of public opinion after libel trial

Recent Posts

  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim
  • ‘I am my mother’s son’: Harry uses a photo of Diana and vows to ‘unleash the power of compassion’ with Meghan on new website for foundation that reveals partnerships with Stanford ‘centre for altruism research’ and ‘humane technology’ charity
  • Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram