Why Spotify’s big bet on Meghan fell flat
BBC News
Crisis communications guru Mark Borkowski says the show may not have been compelling enough when Spotify reviewed the numbers.
“It’s always about the content…. clearly there hasn’t been a big enough audience for it,” he says. “If you can’t deliver your fee, no one’s going to pay it.”
Mr Borkowski says there is little doubt that the duke and duchess still have value as a media brand. But it may not be what it once was.
Polling for Newsweek earlier this year suggested the couple’s popularity in the US suffered following the publicity blitz surrounding their Netflix documentary series and the publication of Harry’s memoir, Spare. “The more Prince Harry and Meghan say, the less Americans like them,” was Newsweek’s headline.
Mr Borkowski says the pair, who stepped back as working royals in 2020, will have to “think hard” about what they can offer in whatever they do next.
“It’s a thread that’s been pulled out of the brand,” he says of the Spotify break-up. “If they want to stop it unravelling they’ve really got to think hard. The biggest question is are they going to learn from this setback or are they going to ignore it as just a blip.”
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