Where next for Ant and Dec and ITV?

BBC

Strategic PR consultant Mark Borkowski agrees: “Could Morecambe go on without Wise? They are a double act. Would Dec have the same impact? What would that say to his pal who’s recovering (if Dec went on alone)? This is a very deep friendship that goes back to childhood.”

Mark says there’s a lot riding on Ant’s recovery.

“It’s incredibly difficult. They are proper A-list. It’s not dissimilar to the problems with Jeremy Clarkson but look what happened when he overstepped the mark – you lost the potency of the format (the Top Gear line-up featuring Clarkson, James May and Richard Hammond),” he explains.

“Now it’s about putting some context into these issues, trying to focus on his ill health.”

But he cautions that there’s much more at stake in the modern age.

“There are some real issues – the commercial pressures of putting people back on the screen. If someone says they’re fit enough to go back on screen what are you going to do?”

http://www.bbc.co.uk/news/entertainment-arts-43469574