The Daily Mail
Jill Scott will make millions from her I’m a Celebrity victory with Owen Warner also likely to be the other big winner financially, PR experts told MailOnline today.
The Lioness hero, who is the first LGBT person to win the show, is expected to become mega rich from her jungle triumph because she is now loved by millions who see her as genuine, relatable and kind.
Public relations expert Gary Farrow, who famously was Sir Elton John‘s manager, predicted that she could become a David Beckham-like figure, making millions from promoting fashion and cosmetics as well as from motivational speeches and books.
Runner up Owen Warner is predicted to leave Hollyoaks to pursue a career in TV – perhaps even with Ant and Dec – with food businesses already queuing up to pay him to promote their products, shops and restaurants because he became famous for always being hungry.
Mike Tindall is also expected to enjoy increased fees on the after dinner speaking circuit. Mr Farrow pondered if he went on I’m a Celeb to lose weight as well as boost his earning power.
But with Matt Hancock insisting he is heading back to Westminster politics and his West Suffolk constituency, experts have predicted that his girlfriend Gina Coladangelo – and the couple could end up on reality shows like Gogglebox or even Strictly. But the couple have denied they are plotting anything of the sort.
Here are the biggest winners from I’m a Celebrity Get Me Out of Here 2022:
Jill Scott’s life will be transformed after becoming Queen of the Jungle – and she is expected to make millions from new jobs, sponsors and business opportunities.
Jill, who runs a Manchester coffee shop with her fiancee Shelly Unitt, already has deals with Walkers crisps and Starling Bank and she and her teammates got a £55,000 bonus after their Euros win. She is also being paid £120,000 for her I’m A Celebrity appearance.
But much greater riches await Ms Scott, with businesses desperate to sign her up and the public just as desperate to see her on TV and at events.
Brand expert Mark Borkowski said that not only did she win the show, she will also be the ‘real winner’ financially because in business ‘authenticity rules’ and Jill is clearly true and real’.
Her victory proves she is liked by both men and women, and has also become a gay icon on the show.
Mr Borkowski said: ‘She arrived with so much positivity surrounding her. The win galvanises her position as the must have personality’.
Sir Elton John’s manager of many years, Gary Farrow, believes that Jill will become a huge name for years to come.
He said: ‘She is a successful footballer, has a MBE and has won over millions of people on I’m a Celeb. She can make a fortune.
‘David Beckham has promoted big businesses such as Gillette, promoted perfumes, cosmetics, clothes and cars. There is no reason why Jill couldn’t do the same’.
He added: ‘People will want to see her after dinner speeches and motivational speeches and she will also be spoilt for choice’.
Runner up: Owen Warner
Owen Warner has been described as a ‘dream’ for supermarkets and food advertisers due to his now well-known obsession with food.
The soap star, who found fame as Romeo Nightingale in Channel 4’s Hollyoaks, has won over viewers and became well know for his complaints about abject hunger.
Before entering the camp he admitted the lack of food would be his biggest challenge – and so it proved.
Mark Borkowski said: ‘Owen will coin it in. For food brands he is a dream. I expect to see a lot of these businesses looking to him. The future is very bright for him’.
Broadcaster Dan Walker tweeted: ‘If @OwenWarner doesn’t get a supermarket or fast food deal out of this it’s a disgrace’.
He has a two-year deal to star in Hollyoaks but many expect he may be gone with 6 months after his jungle adventure.
Viewers think the same. One person tweeted: “Owen is 1000% gonna be the one with a segment on Ant & Dec’s Saturday Night Takeaway in a few months.”
Someone else wrote: “Owen will no doubt feature on Saturday Night Takeaway in some capacity.”
Other suggested that he may get TV gigs like Joel Dommett, who also enjoyed success on I’m a Celeb.
Third place: Matt Hancock
The former Health Secretary, 44, overcame the ignominy of being voted by the public to face six successive gruesome bushtucker trials to finish third on ITV’s I’m A Celebrity.. Get Me Out Of Here on Sunday night.
He outlasted the likes of Boy George and Chris Moyles before losing out to Hollyoaks actor Owen Warner and the eventual winner, former Lioness Jill Scott.
The West Suffolk MP surpassed the expectations of many by reaching the final.
His 18 days in the Australian jungle has seen him suspended from the Conservative parliamentary party and criticised by colleagues including Rishi Sunak.
Mr Hancock is said to have seen appearing on the show as an ‘amazing opportunity’ to connect with younger generations, having been snubbed from Rishi Sunak’s cabinet.
Matt Hancock’s aides have rebuffed claims that his lover Gina Coladangelo had secret discussions about getting him into showbusiness – instead insisting he will return to Westminster.
The MP has a book, Pandemic Diaries, which will officially be released on Tuesday, December 6.
Mr Borkowski said: ‘Matt has too much negativity surrounding him to plunder any meaningful career however broadcasting might offer a way out of politics. I think long term his girlfriend has more potential. There are far to many unresolved issues for Hancock to truly plunder the short term success’.
He added: ‘Will Gogglebox take on Matt and his girlfriend I see them as a double act like Neil And Christine Hamilton? If all fails Gina could be in the jungle next year or make Strictly’.
Fourth place: Mike Tindall
The former England rugby star’s motivations for being on the show remain unclear. He is said to be taking home £265,000 for his jungle stint – but is estimated to be worth £15million with his royal wife Zara.
The couple live in the grounds of Princess Anne’s country estate, gifted to her by the Queen.
Gary Farrow said: ‘He’s already rich and successful, and has a royal wife and lifestyle. He lost a lot of weight in the camp – I wonder if this is why he did it. It was a highly-paid diet for him’.
He added: ‘It might boost his rate for speeches, but I think he’ll disappear after this’.
Mike, 44, spent 17 years playing rugby before his retirement in 2014. During this time, he made 75 appearances for England, including playing in the 2003 World Cup winning team alongside Johnny Wilkinson.
Following his retirement as a player, Mike worked on the coaching staff for Gloucester, his former rugby club, where he is thought to have earnt between £100,000-£200,000 a year, according to Now to Love.
In addition to Mike’s rugby career, he and Zara each have a long list of brand ambassadorships with names such as Musto, Rolex, Land Rover, which are estimated to bring in more than £1 million a year, but many are tied to sport and horse riding.
However in recent weeks, his face has popped up somewhat unexpectedly in some television adverts – first for Domino’s Pizza and then for Amazon Prime.
In the Amazon Prime advert, the former rugby ace is mocked as it it suggested he is more recognisable for being ‘Zara Phillips’s husband’ than for his 17-year career.
Mike runs a company, Kimble Trading Ltd, which oversees various business activities – including managing his speaking appearances.
It is thought that Mike earns a six-figure salary from the company, although he came under fire during the pandemic after it was revealed it had received furlough cash.