Trump has rewritten the pr playbook. The industry either responds or gets left behind
B&T
Trump has rewritten the pr playbook. The industry either responds or gets left behind
British PR doyen Mark Borkowski says US President Donald Trump’s treatment of Ukraine President Volodymyr Zelenskyy is another example of how he has ripped up the communications rule book and the industry either needs to evolve or become irrelevant in a world where noise is currency and words are devalued.
When a Trump-supporting journalist heckled Ukraine President Volodymyr Zelenskyy for not wearing a suit, he showed us all how PR, media and communications have changed forever.
A week on, and I am still thinking about that bizarre, telling moment: JD Vance standing beside Donald Trump as Volodymyr Zelensky, a wartime leader, was questioned, not about war, democracy, or geopolitics, but about why he wasn’t wearing a suit.
It was a question that should have been inconsequential. Instead, it became a symbol of the way the PR game has shifted.
“You’re at the highest level in this country’s office, and you refuse to wear a suit – do you own a suit?”
The question came from Brian Glenn, a correspondent for Real America’s Voice, a right-wing cable channel that has pushed conspiracy theories about non-citizen voting and serves as a key distribution platform for Steve Bannon’s podcast which is banned from YouTube and Spotify among other mainstream platforms.