Football’s best bromance: Why Bellingham and Haaland break the mould
BBC News
Another moment that has featured prominently all week sees Haaland rush in to seemingly protect Bellingham, 23, after a rival player pushed him on the pitch.
“If you go back to the days of the 90s or 00s a lot of brands fell out with footballers because they were so badly behaved,” PR expert Mark Borkowski told the BBC.
“If you look at this generation of footballers they are a different breed and I think it is a lot to do with social media.
“Jude Bellingham conducts himself like a man twice his age, the wisdom, the level-headed nature and the self-awareness.
“Haaland comes from a pretty wholesome family as well. I think with both of them it is the European touch (playing in Europe at club level) that has made them aware of different cultures and made them who they are.
“The last World Cup was a massive success. This one has provided a feel-good factor.”
Football’s best bromance: Bellingham and Haaland break the mould – BBC News