The Times Online Fame Formula interview

Times Online are running an audio interview with me on their arts and entertainments page in a prime position on the page, just below an exclusive extract from My Little Armalite. It’s running under the headline The Greatest Publicity Stunts Ever: PR wizard Mark Borkowski talks to Hardeep Singh Kohli about the geniuses of hype. You just need to click on the link to download the podcast interview. It was a pleasure talking to Hardeep again; his enthusiasm for the book was palpable.

To get straight to the page in question, click here.