The Fame Formula promotion begins

Spin when you’re winning

It could perhaps best be called The X Factor for spin doctors. To celebrate the launch of The Fame Formula, a rollicking history of the Hollywood PR machine by spinmeister Mark Borkowski, booksellers Borders has joined forces with the book’s publisher, Pan Macmillan, to launch a competition to win 15 months worth of representation by the Borkster’s PR agency. From Monday August 4, www.borders.co.uk will be inviting hopefuls to send in their video entries showing off the talent they think deserves recognition. Borders will also be running a series of events with Borkowski, featuring video booths for hopefuls to try their luck, at six of its stores. Other events already confirmed will be held in Glasgow, London’s Oxford Street and Islington, plus three further auditions at the end of September in Bournemouth, Cardiff and Leeds. The judging panel will be comprised of representatives from Borders UK, Pan Macmillan and the Bork himself, with the shortlist of 20 to be announced on December 20 and the winner unveiled on the perhaps inauspicious date of April 1 2009. However, Monkey has been assured it isn’t one big practical joke.

http://blogs.guardian.co.uk/mediamonkey/

Borders teams up with Pan Mac
07.07.08 Graeme Neill

Aspiring stars could win PR representation from the firm that represents Prince, Led Zeppelin and Noel Edmonds in a new competition from Borders. The bookseller has teamed up with Pan Macmillan in a campaign to promote the launch of The Fame Formula by PR guru Mark Borkowski.

From 4th August, www.borders.co.uk will invite customers to upload a video of their talent that they believe deserves recognition. The retailer will also run instore events with Borkowski with video booths for customers to try their luck. Borkowski will appear at London’s Oxford Street on 12th August, Islington on the 19th, and Glasgow on the 21st. There will be a further three dates to be confirmed towards the end of September in Bournemouth, Cardiff and Leeds.

Entries will be judged by a panel of representatives from Borders, Pan Macmillan as well as Borkowski. A shortlist of 20 will be announced at the end of October, with the winner revealed in April 2009. The winner will be awarded 15 months of representation by the Borkowski PR agency.

Released on 1st August, the publicist tells the star-studded and sometimes bizarre stories of the public relations

http://www.thebookseller.com/news/62500-borders-teams-up-with-pan-mac.html