Stuntwatch: The Art of the Sickie

Stunt of the week is the Benylin website and ad campaign advising people on how to take sickies and call in sick to work under the tag line ‘Take a Benilyn Day’ – click here to see what advice they offer.

There’s been quite a hoo-ha in the media about the campaign, which is completely tongue in cheek; the obviousness of this makes the CBI guy’s outrage (in the BBC News footage you can see by clicking here) hilarious – even Fiona Bruce was sniggering when she was reading it out on the BBC’s 10 O’Clock news.

Great PR.