Snow White: how the fairytale became a nightmare for Disney
The Times
“Instead of ignoring [Dinklage’s comments] as a non-issue, Disney have over-corrected it in the weirdest possible way,” says the PR expert Mark Borkowski. “The seven vaguely human companions look like a reject band from Glastonbury.”
In an interview she said that Disney’s original Snow White of 1937 was “extremely dated” in its notions of “what a woman is fit for”, with a male love interest “who literally stalks” Snow White. Disney should have “controlled the talent”, Borkowski says: “You need somebody who has some charismatic ability to excite the audience and not create this walking soundbite factory. When your lead openly mocks the original, you’re inviting a backlash. You’re using controversy to sell.”