Final thought

Many children have their own social media accounts, even those who are supposed to be too young to have one. And they tend to have a very different relationship with influencers than an older generation. “They follow them, understand the algorithms, they are learning from them. [Because] they think that they can do it, younger kids are smarter than a marketing executive,” PR executive Mark Borkowski told the Financial Times.

https://www.warc.com/content/feed/behind-the-prime-hydration-phenomenon/en-GB/7979