It started with a kiss… Strictly contestant star Seann Walsh and dance partner Katya Jones hit the headlines after being caught kissing in public.
What does this mean for such a big TV show?
PR guru Mark Borkowski told the BBC that it’s not necessarily bad news for the show.
“If you’re cynical about it, it’s good news for the show. It’s provoked a huge debate and provided the papers with a huge story to keep interest in Strictly going.
“The BBC won’t make a fast decision, there’s a vacuum at the moment [so there’s] lots of room for media speculation [to fill the gap].
“All publicity is good publicity – apart from the obituary notice!”
However, the prognosis for Walsh and Jones isn’t so rosy, he says.
“It’s an absolute disaster for Seann, I would be very surprised, since the intervention of his girlfriend, if they can keep him on [the show]. I suspect they [Strictly] might leave the decision to the last possible moment.
“I don’t see how they can carry on with the routines. Seann was improving, he had a glint in his eye and Shirley liked him. For those not very well-known celebs [like Seann], it’s usually a huge lift for their career, it’s like being promoted into another division. But he’s got himself relegated before the season’s halfway through.
He adds: “It’s potentially bad news for Katya – whether she’ll be kept on, who knows?”