Princess of Wales ‘giving hope to many others’ with video describing her cancer journey
The Standard
Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover, sets a new precedent, showing vulnerability while staying in command.
“This is film for the YouTube Insta generation – deeply personal yet controlled to convey a family dealing with cancer. A happy family portrait,” he said.
Mr Borkowski added: “It’s groundbreaking, an absolute first – a tectonic shift in how the royal family controls its image.
“Kate’s journey is profound and deeply personal, but they’ve learned that emotion can be controlled – and weaponised – in small, potent doses.
“By doing this through a polished film, they maintain dignity and control while still appearing relatable.”