PR and crisis consultant Mark Borkowski said it was a lesson on “how not to do” public relations.
“I have never seen anything so disastrous. For any students of PR, that is how not to do it,” he said.
“It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”
Mr Borkowski said he would not have advised Andrew to do the interview, adding that his comments on the show will “haunt him” in the future.
“I feel sorry for a lot of charities that got on well him,” Mr Borkowski said. “He [Andrew] has done remarkable work for charity, but whether or not he can be an ambassador again after that…
“This really does park the bus across his ability to do the work many people have benefited from.”
Mr Borkowski said his advice to the duke would be to “keep a low profile”, switch off his phone and not look at the papers, adding: “It’s going to be a very ugly day tomorrow”.
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