PR expert Mark Borkowski, who has worked with Noel Edmonds and Graham Norton, told the PA news agency: “This is what was always going to be the case, I think.
“I think Meghan never quite understood what it was to be at the front and centre of the royal family, married to perhaps one of the most famous young royals, and, you know, really couldn’t take the protocol and started to create the Sussex royal brand, very powerfully and linked very much to what they thought was important – mental health, many of the other charitable aspects.
“And gradually they were, and we saw that with the announcement of the birth of their child, they didn’t play to royal protocol and they suffered the slings and arrows of all that, action from the media who clearly found it odd in the way that they were communicating the birth and communicating news on Instagram and not playing the game.
“I think what’s actually happened is they’ve suffered a lot of negative PR. They want to do good and they’ve separated themselves.”
Mr Borkowski suggested that the Sussex “brand” could rival that of the House of Windsor…
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