Meghan Markle slammed for ‘weird strategy’ as PR expert issues urgent warning
Express
A PR expert has labelled Meghan Markle’s latest marketing strategy as “weird” and “lacking authenticity”.
The Duchess of Sussex launched the first product from her new business venture ‘American Riviera Orchard’ and sent 50 people including friends and influencers a jar of the jam – but a PR expert has since labelled the strategy as “weird”.
Friends of Meghan Markle excitedly posted the jam jar alongside a basket of lemons on social media, which had a strawberry jam jar wrapped in a white cloth with her new branding clearly displayed.
Commenting on the look of the item, PR guru Mark Borkowski told the Times: “It’s either hubris or else a very weird strategy. What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label – and even that looks like it’s peeling off.”
https://www.express.co.uk/news/royal/1889524/meghan-markle-pr-strategy-expert-urgent-warning