Meghan Markle Is Making Big Moves With Her Cooking Show & This Unexpected Product
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While she’s hoping to launch a lifestyle brand that’s as successful as Martha Stewart, fans have yet to see any products in her ARO line so far. That situation might be changing very soon, and it’s not the jam that will be making its way to people’s kitchens. According to the Daily Mail, the first product from ARO will be rosé wine, similar to Cameron Diaz’s Avaline or Brad Pitt’s (and formerly Angelina Jolie’s) Château Miraval. The outlet describes the decision to launch a wine brand as “aspirationally marketable” and “financially lucrative.”
PR consultant Mark Borkowski told The Daily Beast that he’s watching the Duchess of Sussex’s marketing moves carefully with her cooking show and new products. He explained, “If she has listened and learned and is comfortable in this new role as a kind of sub-Martha Stewart, sub-Oprah, this could be a relaunch to something new and interesting.” Borkowski believes that Meghan “will always generate massive interest” from the media no matter what she touches.
“She brings eyeballs and that means there is a long line of people who would still want to align with her,” he added. “She will always attract somebody who will want to leverage her brand.” The Daily Mail also thinks her rosé launch will also inspire high-end barware, including elegant glasses and other essentials in a “classic, but expensive, style.” It sounds like the perfect pivot for the Duchess.