Meet the next Gen Beckhams: How Romeo, Cruz and Harper are poised to take family ‘dynasty’ into new era
Hello Magazine
“The Beckham brand has evolved into a dynasty, and Cruz and Romeo are entering their imperial phase with surprisingly good timing,” the leading PR expert Mark Borkowski tells HELLO!.
“David and Victoria have done something incredibly difficult in the age of instant backlash and overexposure: they’ve raised two sons who are entering the fame economy without looking as though they’ve been focus-grouped into existence.”
Mark Borkowski adds of Romeo: “He is carving out a route that feels less like inherited celebrity and more like someone who understands the fashion world’s appetite for narrative. He’s got the look, the access and, crucially, the restraint, which is rare for second-generation fame. If they maintain this trajectory, they’re not going to be lumped in with the usual nepo-baby clichés.”
Speaking about the trio’s earning potential, Mark Borkowski says that they are certain to increase the family’s fortunes. “A billion-dollar outcome is possible, but it will depend entirely on whether each of them can establish authentic gravity beyond the family narrative,” he says.