Meghan Markle ‘isn’t trying to be Gwyneth Paltrow’ as she has ‘clever’ Netflix strategy
MSN
PR guru Mark Borkowski believes Meghan is fostering curiosity rather than credibility. Speaking to Hello!, he explained: “This isn’t an identity crisis, it’s a business model. The perpetual reinvention, the strategy vagueness – it’s all by design.”
He further elaborated on her approach: “The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery.
“The product she’s selling? Endless curiosity about Meghan Markle. Maybe she’s not losing control of her narrative, maybe we are.”
Inside Luke Littler’s fortune: Xbox, KP Nuts and Boohooman has seen darts ace pocket MILLIONS – now, a reputation expert reveals why this is only just the beginning
Daily Mail
Mark Borkowski told The Sun that the youngster relatable nature is crucial and he has the potential to grow his wealth much further.
‘He’s young, marketable, and riding the wave of a sport that’s enjoying a broader global audience.
‘Companies in sportswear, gaming, energy drinks, and even mainstream consumer goods will likely be eyeing him as the face of Gen Z darts. Littler’s team needs to carefully curate his brand image.
‘Is he the clean-cut working class prodigy every parent wants their kid to emulate, or the cheeky, maverick talent who draws in younger fans on TikTok and Instagram? Either way, brands will pay a premium for his endorsement.
‘He is a walking billboard for darts gear. The right apparel or equipment sponsor could offer a substantial base sponsorship deal.’
Borkowski added: ‘Esports has shown the value of young stars to gaming brands, and darts has strong crossover appeal with online gaming communities.
Meghan Markle’s handwritten note unmasks her ‘carefully constructed’ persona
Geo Tv
Moreover, PR expert Mark Borkowski suggested that it was a strategic move to shift the narrative amid criticism of Meghan’s Netflix series. He said, “It’s hard not to see this as a strategic play to generate buzz. The fingerprints suggest it’s her peculiar art of controlled chaos.”
“Meghan is at a crossroads. The well of sympathy she once drew from is running dry, and the PR playbook of handwritten notes and ‘authentic’ vulnerability is starting to feel like a well-rehearsed script,” Mark noted.
Meghan Markle’s handwritten note to podcaster is ‘a stunt straight out of a PR playbook’
Daily Mail
Mark Borkowski, one of the UK’s leading publicity gurus and crisis managers, has said while Ms Hirsh’s criticism of the show appears genuine, Meghan’s handwritten note is straight out of ‘the PR playbook’.
‘Meghan is at a crossroads. The well of sympathy she once drew from is running dry, and the PR playbook of handwritten notes and “authentic” vulnerability is starting to feel like a well-rehearsed script. The noise is deafening, but the signal—the compelling reason for her continued relevance is fading’, he said.
Trump has rewritten the pr playbook. The industry either responds or gets left behind
B&T
Trump has rewritten the pr playbook. The industry either responds or gets left behind
British PR doyen Mark Borkowski says US President Donald Trump’s treatment of Ukraine President Volodymyr Zelenskyy is another example of how he has ripped up the communications rule book and the industry either needs to evolve or become irrelevant in a world where noise is currency and words are devalued.
When a Trump-supporting journalist heckled Ukraine President Volodymyr Zelenskyy for not wearing a suit, he showed us all how PR, media and communications have changed forever.
A week on, and I am still thinking about that bizarre, telling moment: JD Vance standing beside Donald Trump as Volodymyr Zelensky, a wartime leader, was questioned, not about war, democracy, or geopolitics, but about why he wasn’t wearing a suit.
It was a question that should have been inconsequential. Instead, it became a symbol of the way the PR game has shifted.
“You’re at the highest level in this country’s office, and you refuse to wear a suit – do you own a suit?”
The question came from Brian Glenn, a correspondent for Real America’s Voice, a right-wing cable channel that has pushed conspiracy theories about non-citizen voting and serves as a key distribution platform for Steve Bannon’s podcast which is banned from YouTube and Spotify among other mainstream platforms.
Meghan Markle’s true strategy exposed by expert as Duchess makes major changes to brand
MSN
Meghan Markle’s true strategy exposed by expert as Duchess makes major changes to brand
A leading PR specialist has weighed in on the ongoing discussion about Meghan Markle’s public relations tactics, suggesting that her true strategy is a clever form of misdirection. PR guru Mark Borkowski believes that Meghan’s actual plan revolves around keeping the public intrigued by her actions.
Mark shared his insights with HELLO!, stating: “This isn’t an identity crisis, it’s a business model. The perpetual reinvention, the strategy vagueness – it’s all by design.”
He further explained: “The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery.
“The product she’s selling? Endless curiosity about Meghan Markle. Maybe she’s not losing control of her narrative, maybe we are.”
These remarks from Mark come amid renewed interest in Meghan, following the rebranding of her lifestyle brand As Ever, previously known as American Riviera Orchard.
While there has been a mix of scepticism and commendation towards Meghan and Prince Harry’s business ventures since moving to the US, some have lauded their efforts to carve out their own path, reports the Express.
Among those applauding Meghan, particularly for her fashion sense and knack for accessorising, is former Royal milliner and current Dior Creative Director of hats, Stephen Jones.
Inside Meghan Markle’s big relaunch and how Prince Harry really feels about it – exclusive
Hello
Inside Meghan Markle’s big relaunch and how Prince Harry really feels about it – exclusive
“Changing the brand name is just one of the many lessons that come with being a founder,” a sympathetic source tells HELLO!
“This isn’t an identity crisis, it’s a business model,” PR and crisis advisor Mark Borkowski tells us.
“The perpetual reinvention, the strategic vagueness – it’s all by design. The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery. The product she’s selling? Endless curiosity about Meghan Markle.
“Maybe she’s not losing control of her narrative – maybe we are.”
I’m a PR expert and know the truth behind Meghan Markle’s brand reinvention
Express
PR expert Mark Borkowski has suggested Meghan Markle’s strategy has not been about demonstrating a clear plan, but the very opposite A top PR expert has suggested that they know the truth about Meghan Markle’s PR strategy, claiming her actual plan is a very astute form of tactical misdirection.
Said PR expert, Mark Borkowski, believes Meghan’s plan is simply to continue generating curiosity about what she’s doing. Mark suggested Meghan’s aim is to keep people guessing, in order for them to keep talking about her.
He told HELLO!: “This isn’t an identity crisis, it’s a business model. The perpetual reinvention, the strategy vagueness – it’s all by design.
“The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery. The product she’s selling? Endless curiosity about Meghan Markle. Maybe she’s not losing control of her narrative, maybe we are.”
Mark’s comments come on the crest of another wave of Meghan-related curiosity following the relaunch of her lifestyle brand As Ever, a brand formerly known as American Riviera Orchard.
https://www.express.co.uk/news/royal/2021754/meghan-markle-as-ever-brand-reinvention-pr-expert
TOM LEONARD: How Alec Baldwin’s redemption roadshow turned into an excruciating TV car crash
Daily mail
Early signs indicate viewers are not rushing to watch The Baldwins (just 680,000 watched on its opening night in the US) and as a PR exercise it has backfired, practitioners in the field told the Mail.
British PR guru Mark Borkowski dubbed the TV series the ‘Baldwin Redemption Tour’, adding: ‘Except, rather than redemption, it’s a slow-motion car crash dressed up as a cosy slice of family life.
‘A truly abysmal piece of self-mythologising disguised as reality TV, designed not to entertain but to rehabilitate.’
He went on: ‘This should have been a careful, patient, delicate exercise in damage control. Instead, it’s a tone-deaf, self-indulgent whinge-fest.’
If the aim was to make Hilaria seem ‘authentic’, meanwhile, it had ‘failed spectacularly’, Borkowski added. ‘PR disasters like this don’t come along every day, but when they do, they are excruciatingly fascinating to watch.’
David Beckham’s desperate bid to impress Royal Family spotted by expert
MSN
David Beckham has once again shown his “unwavering loyalty” towards the Royal Family, claims a PR expert, after his presence on stage in front of world leaders at the World Economic Forum in Davos, Switzerland.
PR guru and crisis communications specialist Mark Borkowski certainly thinks Beckham is “signposting” his worthiness for a knighthood, whic many believe that Beckham has been after securing for many years.
He said: “Beckham isn’t merely in the ‘good books’; he’s practically penning a chapter. His unwavering loyalty, conveniently broadcast at a global stage like Davos, is an unmistakable nudge to the Establishment.”
Speaking in an interview in Davos, the ex-England captain gushed about The Prince of Wales. He said: “Whenever the Prince of Wales sends me a message and says ‘I need you to do this’ or ‘be there’, it’s always a ‘yes’.”
Discussing his desire for a knighthood, the PR guru said: “Beckham’s effusive loyalty reads as part genuine admiration, part strategic maneuvering. A knighthood would cement his legacy not just as an icon of sport, but as a true bastion of Britishness.”
In Davos, Beckham, 49, hit the stage with CNBC anchor Sara Eisen for a wide-ranging conversation on his work as a UNICEF Goodwill Ambassador and philanthropic commitments.
There was wide speculation before Christmas that Beckham could be bestowed with a knighthood after he made a string of notable public appearances alongside the Royal Family in 2024.
In December, he and wife Victoria also attended their first-ever state banquet at Buckingham Palace in honour of the visiting Emir of Qatar.
Beckham was also confirmed as an official ambassador for King Charles’s charitable organisation, the King’s Foundation in June last year.
Mark also told Express.co.uk, that Beckham knows how to play “the long game”.
He said: “Let’s not forget, relationships with the monarchy are as much about optics as they are about genuine connection.
“Beckham’s willingness to respond to royal requests ‘without hesitation’ showcases his dependability-an appealing trait for the establishment.”
He added: “Whether this bond is forged in private camaraderie or polished for public display is debatable, but Beckham’s dedication to the royal brand cannot be dismissed.”
The humble British icon also relayed to the crowd in Davos that he was “honored” when King Charles asked him to get involved with his foundation and that his mother, Sandra West, “burst into tears” when he relayed the news.
“Because she’s so proud of obviously what I’ve done throughout my career, but she’s also proud. And she knows my grandparents would have been proud that I have played such an important role within the Royal Family and the charities that they have…” Beckham said.
‘Gimme a hug’: Drake’s lover-boy comeback after Kendrick feud
BBC Online
Full of trap-soul beats teasing romantic escapades, Borkowski calls it a “calculated retreat into the familiar, comfortable territory” of the more sensitive “certified lover boy” persona that dominated Drake’s initial breakthrough albums like Thank Me Later and 2011’s Take Care.
“His reputation might be in tatters within certain circles, but commercially, he remains bulletproof,” says Borkowski.
The camouflage from his status as a commercial chameleon means that “despite the clear L and Not Like Us becoming a defining moment in rap history, Drake keeps moving”, says Borkowski.
Regardless, Borkowski is clear on the strategy – Gimme A Hug, like the album, isn’t a response track, it’s an abdication from the fight. A recognition that Drake can still win, just on a different rap turf.
But, ultimately, Borkowski goes back to the bottom line. “His fans aren’t music purists, they’re Drake fans – here for the lifestyle, the vibes, and the brand. And as long as he delivers that, nothing truly sticks.”
The true power move? Securing Live Nation for his rebrand, says Borkowski.
Meghan Markle’s ‘hand may have been forced’ by leaks as Duchess of Sussex ‘rushed’ announcement
GB News
PR expert Mark Borkowski offered a different perspective, telling the Mail: “The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery.
“The product she’s selling? Endless curiosity about Meghan Markle.”
https://www.gbnews.com/royal/meghan-markle-royal-family-latest-as-ever-rebrand-netflix-update
Another brand disaster for Meghan Markle? Duchess’s merchandise empire in crisis as American Riviera Orchard is renamed days before her Netflix launch… with a subtle dig at Royal family
Mail Online
While Mark Borkowski, arguably Britain’s leading PR guru and crisis manager, has said he believes the U-turns are all clever tactics to get publicity.
He told MailOnline: ‘This isn’t an identity crisis. It’s a business model. Meghan isn’t floundering; she’s fluctuating on purpose. The perpetual reinvention, the strategic vagueness—it’s all by design.
‘No, it’s a TV show. No, it’s jam. No, it’s a vague, atmospheric brand called As Ever.
‘The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery. The product she’s selling? Endless curiosity about Meghan Markle. So maybe she’s not losing control of her narrative—maybe we are’.
He added: ‘So, what’s next? A mindful butter knife line? A sustainably sourced candle that smells like “reinvention”? A pop-up experience where guests can personally witness Meghan not answering direct questions? Whatever it is, expect another name change when this one inevitably runs its course’.
Meghan Markle ‘Fuming’ Over Royal Family ‘Stealing’ Her Friends David and Victoria Beckham as She ‘Battles to Make A-List Pals’
Radar Online
PR expert Mark Borkowski claimed David’s actions were part of a long series of calculated efforts to finally earn the knighthood he’s coveted.
Borkowski said: “His unwavering loyalty, conveniently broadcast at a global stage, is an unmistakable nudge to the Establishment.
“A knighthood would cement his legacy not just as an icon of sport, but as a true bastion of Britishness.”
https://radaronline.com/p/meghan-markle-fuming-royal-family-stealing-david-victoria-beckham/
The vile anti-Semitic rant that ‘spelled the end’ for Kanye and Bianca Censori’s marriage – after naked Grammys stunt sparked ‘coercive control’ rumours
Mail Online
Mark Borkowski, arguably Britain’s leading PR guru and an expert on the twists and turns in their relationship, told MailOnline: ”Turns out, even the most avant-garde fashion statements have a limit—swastikas. Who knew?
‘Bianca Censori has finally escaped the Yeezy asylum after realising “dominion” isn’t a marriage vow. Meanwhile, Kanye remains Kanye: a one-man 3 ring circus’.
The Australian-born architect could choose a path of retribution after suffering as part of her husband’s ‘circus’, Mr Borkowski said.
‘Bianca Censori just left the Kanye circus—and her next move could be gold. A tell-all book? A high-fashion comeback? A reality show exposing life inside the Yeezy empire? Or the ultimate revenge move: dating Pete Davidson‘, Mr Borkowski said.
‘Whatever she does, she’s sitting on a financial and PR jackpot’.
Prince Andrew forced into isolation as he awaits King Charles’ decision
The News International
Given that Andrew is no longer a working royal and no one wants to go near him with their work, the shamed royal is not left with many options to choose from.
PR expert Mark Borkowski told The Sun that the reason Andrew appears to be in hiding is because of the lack of opportunities.
Borkowski said that Andrew could do “something very subtle” like charity work but “no way” anyone wants him near their work. “I think he just needs to carry on playing golf and driving his cars around the estate and whatever,” he said.
Agency offers reputation insurance for ‘cancel culture’ era
PR Week
Borkowski, the agency headed by industry veteran Mark Borkowski (pictured), said the aim is to protect against the fallout of ‘cancel culture’ and the ‘culture wars’.
The agency has worked with Samphire Risk, an insurance firm specialising in malicious and hostile risk insurance, for the offer, which is called Preempt.
According to Borkowski, Preempt covers 60 days of comms work by Borkowski’s crisis and reputation management team to manage and respond to negative media and social media coverage.
Policy holders will also receive research, analysis, monitoring and training designed to prevent potential reputation issues in advance. They can report a potential issue via a ‘crisis hotline’ even if it has not yet appeared on a public forum, the agency stated.
The policy is billed as an alternative to retaining a crisis PR agency full-time. Unlike a retained crisis comms account, the insurance offer would be a one-off payment.
https://www.prweek.co.uk/article/1903638/agency-offers-reputation-insurance-cancel-culture-era
Isolated’ Prince Andrew rarely leaves Royal Lodge with life now focused on 4 things
Express
Isolated’ Prince Andrew ‘rarely leaves Royal Lodge’ with life ‘now focused on 4 things
According to PR expert Mark Borkowski, Prince Andrew’s apparent isolated life could be down to his lack of public opportunities, following his stepback from royal life.
Royal commentators believe Prince Andrew is living an “isolated” life at the Royal Lodge, five years after he stepped back from royal duties.
The Duke of York stepped away due to backlash he received about his association with the late paedophile Jeffrey Epstein.
https://www.express.co.uk/news/royal/2005652/prince-andrew-royal-lodge-house-isolated-documentary
Prince Andrew forced into isolation as he awaits King Charles decision
Given that Andrew is no longer a working royal and no one wants to go near him with their work, the shamed royal is not left with many options to choose from.
PR expert Mark Borkowski told The Sun that the reason Andrew appears to be in hiding is because of the lack of opportunities.
Borkowski said that Andrew could do “something very subtle” like charity work but “no way” anyone wants him near their work. “I think he just needs to carry on playing golf and driving his cars around the estate and whatever,” he said.
David Beckham’s desperate bid to impress Royal Family spotted by expert
Express
David Beckham has once again shown his “unwavering loyalty” towards the Royal Family, claims a PR expert, after his presence on stage in front of world leaders at the World Economic Forum in Davos, Switzerland.
PR guru and crisis communications specialist Mark Borkowski certainly thinks Beckham is “signposting” his worthiness for a knighthood, which many believe that Beckham has been after securing for many years.
He said: “Beckham isn’t merely in the ‘good books’; he’s practically penning a chapter. His unwavering loyalty, conveniently broadcast at a global stage like Davos, is an unmistakable nudge to the Establishment.”
Speaking in an interview in Davos, the ex-England captain gushed about The Prince of Wales. He said: “Whenever the Prince of Wales sends me a message and says ‘I need you to do this’ or ‘be there’, it’s always a ‘yes’.”
https://www.express.co.uk/news/royal/2005145/david-beckham-bid-to-impress-royal-family