How Will Smith went from sexy comic hero to ‘loser’
The Telegraph
“Since the slap, Will Smith has been skulking below the cultural waterline waiting for the fog to clear,” says celebrity crisis expert Mark Borkowski. “He hasn’t just stepped back – he’s evaporated into a curated silence, broken only by the occasional Instagram haiku or self-produced moment of contrition. This isn’t reputation rehab, it’s a kind of spiritual quarantine.”
“Now, with new music on the way, he’s tentatively in the zone. Smith’s decades of cultural capital – his charm, box office clout, that carefully-built good guy image – acted as a sort of reputational firewall. It didn’t save him, but it slowed the burn. The real craft begins now,” says Borkowski.
https://www.telegraph.co.uk/news/2025/03/28/how-will-smith-is-plotting-a-comeback/