Kevin Spacey and the dog in the night-time
Max and Mark disagree over the Kevin Spacey mugging in today’s Guardian. What do you think? http://www.guardian.co.uk/uk_news/story/0,3604,1195583,00.html
Never ever get too cocky
One rule of PR is never ever to get too cocky when you think you’re on a roll, because there’s always the nasty interview which will bite your butt. Watching Richard and Judy Finnegan expose the shallows of Rebecca Loos clearly demonstrated their loathing for her. The TV make-up dept. couldn’t cover up the perspiration […]
The Sleazy Senorita talks and we all listen
Watching the interview with Rebecca Loos last night, on Sky, I realized it disclosed her true motives. It was her Big Brother moment. OK, she might have made a 6 figure sum, said to be around �125’000. Yes it was compelling TV, as the 26-year-old pitched her story in an attempt to substantiate her claim […]
The Battle for Hearts and Minds
Its always worth a trip to Spin watch for interesting stuff like this “Impartial information is increasingly hard to come by in Iraq,” reports Fiona O’Brien. “As fighting has intensified on the ground, U.S. authorities have stepped up a separate battle for public opinion, tightly controlling the flow of information to journalists whose ability to […]
In the Indie today
CHEQUEBOOK TV: Sky strikes �150,000 deal with woman in Beckham … Independent – London,England,UK … Mark Borkowski, a public relations expert, said last night that newspapers and broadcasters were sometimes willing to work together to increase their buying …
Usher and Posh
On the showbiz wires is a news nib that Usher wants to work with Victoria Beckham. Yes folks there is always someone out there ready take advantage of another persons PR misery to benifit their own career. This sort of speculation just keeps the pot boiling but who does it really help.
Not a good Friday for David and Victoria
Not a good Friday for poor old David Beckham. Svenis the England manager offers some marital advice. His wife takes advantage of the crisis and rushes out a new record and a pack of Spanish models claim they had flings with Becks. I am being asked what his advisers might be trying to do to […]
The Hand of Max Clifford
The Guardian has the following story on its site today. I posited this theory on Tuesday’s Steve Wright Show on BBC Radio 2. Catch up guys. Max Clifford held discussions with David Beckham’s former personal assistant Rebecca Loos as long ago as January with a view to selling her story, OnMediaGuardian.co.uk can reveal. The PR […]
Who's winning the PR battle? My old pal Val low adds to the Posh and Becks debate with this think piece in Evening Standard
Who’s winning the PR battle? By Valentine Low, Evening Standard 6 April 2004 The battle lines were drawn up today – with David Beckham stuck in the middle. As the England football captain struggled to save his marriage, a PR battle was being waged through the media. On the one side was Victoria Beckham, desperate […]
Great feature by Andrew Neil in todays Scotsman
ANDREW NEIL ON MEDIA The sensational – if probably predictable story that David Beckham had been playing away with a woman not his wife (allegedly, as the lawyers always insist at this stage) unsurprisingly broke in last Sunday�s News of the World, where such stories tend to break. It was also no surprise that the […]
Mamma Mia
What a night last night turned out to be we organised the press for Mamma Mia’s fifth anniversary bash. It was fantastic to be conducting the post show photo ops on stage. The event also marked 30 years since ABBA began their career by winning the Eurovision Song Contest with Waterloo .Bjorn Ulvaeus, Benny Andersson […]
Yes I got it wrong
It is interesting to note that the Beckham saga registers no interest on my blog. Is this because all my pals in North America can�t give a flying expletive for this European marital nonsense. So much for the boys global brand presence. There seems to be more interest in Pammy and JLo! Thank you to […]
Beckham the storm gathers
Casting a gimlet eye over the newspapers this morning I spy trouble ahead for Posh and Beck�s. My observation yesterday that they had won the battle of terrible Tuesday with the beautifully crafted photo opportunity in the snow might be overshadowed by a gathering gloom. The alleged infidelity saga is set for a tricky turn […]
Pammy returns
Pamela Anderson and Tommy Lee are set to remarry, sources have claimed. The pair were also spotted at an animal rights party in Fort Lauderdale, Florida where a source said: �They certainly seemed like more than just friends. They were holding hands and it looked very cosy.� When your bank balance needs a lift seed […]
Kurt Cobain shrine action!
We created a Kurt Cobain shrine as publicity opportunity for Virgin Megastores to mark the anniversary of his death, Since the media coverage we have some interesting graffiti.
Beckhams fight back
Congratulations to the Beckham PR team the coverage across the media today is exceptional, but be warned its going to be a long haul. On day two of the crisis we have seen some text book damaged limitation. She tried to trap him.. there was no affair screams the Mirror. The doubts are seeded as […]
J Lo and the great pie escape
We all look for ballyhoo that will generate global media coverage. Someone came up with a stunt to make the Nickelodeon Kids Choice Awards make the news this year. The idea was to pie J Lo as a killer photo moment. Media were primed the PR person was probably measuring the coverage in his/her sleep.. […]
Watch out Ms Loos they are behind you!
Top tip I suspect the next few days the life of Rebbeca Loos will make interesting reading. If she did sell the Beckham story to the News of the World then expect the wrath of all the other tabloids who did not get the steamy exclusive. I do hope that Rebbeca does not have any […]
Poor old David Beckham
The problems of being a celebrity are on show today after the breaking of the Becks scandal this weekend, Here are my thoughts for what they are worth all from Stuntwatch on the mediaguardian � “The problem is you’ve tried to treat him like he’s a normal celebrity. He’s not. He’s famous because he’s not […]