Who's winning the PR battle? My old pal Val low adds to the Posh and Becks debate with this think piece in Evening Standard
Who’s winning the PR battle?
By Valentine Low, Evening Standard
6 April 2004
The battle lines were drawn up today – with David Beckham stuck in the middle.
As the England football captain struggled to save his marriage, a PR battle was being waged through the media. On the one side was Victoria Beckham, desperate to prove there was nothing in current claims by the News Of The World.
On the other was Rebecca Loos, 26, the former personal assistant who is said to have had a four-month affair with Beckham late last year.
Victoria, with the biggest resources at her disposal, launched the first serious counterblast of the campaign when she posed for pictures with Beckham outside their chalet in a French ski resort.
But Rebecca was said today to be seriously considering lucrative offers to “tell all” – and rumours were also rife of a second woman preparing to come forward with claims that she had a flirtation with Beckham since he moved to Spain.
After two days in which the PR war could be said to have gone Rebecca’s way, today was the first time Victoria regained lost ground.
She and David played in the snow in Courchevel – clearly aware paparazzo photographer Jason Fraser, who has good relations with Victoria, was snapping their every move. They laughed, they joked, he even gave her a piggy-back.
But onlookers noted that while Beckham did his best to look relaxed, Victoria – her eyes mostly hidden by a baseball cap – could only manage a forced smile.
Victoria fired another salvo through the Sun, telling the newspaper in her first direct comment on the News Of The World allegations: “We have been through a lot worse than this, and we’re definitely going to get through this.”
Friends rallied round, too. Greg Rusedski’s wife Lucy told the paper she knew Rebecca when she was working for management company SFX on the tennis circuit – and thought she was trouble. “I did warn Victoria about this girl,” she said.
According to an SFX source quoted in the paper, Rebecca had affairs with three top tennis players while working for the company. “Lucy was one of the wives who didn’t want her working with their husbands,” said the source. “Rebecca was quickly removed from the Rusedski account when Lucy heard what she’d been up to.”
Other friends of Victoria’s also pitched in. In the Mirror a family friend was quoted as saying: “This girl set out to trap David. She sent him lurid texts, but he never replied. There was no affair. She is a lying cow.”
Meanwhile Rebecca’s side keep up the pressure. Publicist Max Clifford claimed on the Richard and Judy Show more revelations could break. “There’s more clouds gathering. At least one other person might be coming out in the next week or two.”
A source said to be close to Rebecca – who was shifted from the Beckham account when rumours started about their relationship, and made redundant when he sacked SFX – told the Daily Mail she felt she had been let down by the soccer star, who “dropped her like a stone” when he feared their relationship might become public.
The source said: “For most of the affair, Rebecca was happy because she did not want to be the next Mrs Beckham. It was a mutually enjoyable thing.
“But she became annoyed when she was sacked – she felt David should have stood up for her. Rebecca thought he was very weak.”
The source also said Rebecca became aware that Beckham was having “phone sex” with a second woman. “That was the final straw. She was upset to find she was not the only one.”
But the woman described yesterday as “posher than Posh”, with her cut-glass English accent and Chelsea ways, emerged today as a rather more complex character.
Kyle Brown, 21, a club DJ who had a five-month relationship with her in London, told the Mirror she was a bisexual who dabbled in drugs.
“I just don’t think Posh would have realised how dangerous Rebecca would have been to their marriage. She comes across all nicely spoken and respectable, but the truth is she’s exactly the opposite. She’s kinky and loves to talk dirty,” he said.
The Sun claimed she had had several relationships with women. Gay fitness trainer Melanie McVey, who knew Rebecca when she was active on the London clubbing scene in the late 1990s, said: “She was a party animal. She was the most flirtatious person I have ever met.”