Walking to work this morning I was accosted by a small skinny man dressed as a boxer complete with a head guard. He thrust a flyer for a new fitness centre called Gym Box into my empty hand . The bright leaflet was a manifesto declaring the virtues of this happening jointI I put in […]
I hear that ever so pass� sales guerrilla marketing company Cunning Stunts have changed their name and are moving to New York. Suspect that might mean they have employed a geezer with a pony tail to man a phone. I might be wrong! The trouble with those that peddle guerrilla marketing is that its all […]
So triumphant Tone is on a roll. It looks as if Hutton has given him a frightening faith in the mighty power of the God of Independent Enquiry. But be warned: perhaps this false idol will be a propaganda twist too far. The pre-emptive groundwork is underway, with the “we needed to get rid of […]
Fox News has just called wanting some thoughts on the BBC. “Isn’t the corporation’s reputation trashed, and its future utterly compromised by Hutton and the subsequent resignations?” Well no, I disagree completely. I explain why. The line goes fuzzy, they say there’s a problem with the connection, and they’ll call me back. Twenty minutes later […]
Check out Stuntwatch tomorrow: it’ll take more than 30 seconds to knock this into shape.
Knighthoods are there for the taking at the moment. Mr (soon to be Sir?) Trevor Kavanagh of The Sun crowns a glorious career in the service of Her Majesty’s Government today by casually leaking The Sun’s version of the Hutton Report’s conclusion. At a stroke, the government’s message (sorry, The Sun’s message) has set the […]
In a vain attempt to seem trendy, Mike listens to Radio 1. He tells me that OFWHATEVER regulates these things (or maybe it was the Broadcasting Standards Commission) has upheld David Bedford’s objection against 118 118’s advertisers for using the image of a straggly moustached, long-haired, seventies style runner with red socks, and then pretending […]
And following on from that: politicians are hypersensitive to the way in which the party might be criticized should an individual express a personal opinion. They respond by stripping an offender (such as Jenny Tonge) of her office. But when Geoff Hoon is criticized for failing in his job and imperiling the lives of servicemen, […]
On the celebrity front, J-Lo and Ben are to be congratulated on the collapse of their engagement. Their respective careers have benefited from this classic romance on/romance off PR trick. So much paper has been used up promoting the cause of their celebrity that they need to consider repaying the debt by planting a rainforest.
As rumours fly back and forth about Ferguson, Magnier, the Rock of Gibralter, and city investigators Kroll, anyone betting on the outcome might like to consider that Magnier has appointed a real force to be reckoned with as his PR: one of the gentlemen spin masters of the business, Brian McClaurin. Expect some interesting developments.
Sorry to see that the great pankster and media mischief maker Rocky Ryan has died. Given his record, there’s always the possibility that reports of his passing have been greatly exaggerated. Apparently, one of his aliases was Rocco Salvatore. Not the most common of names. Strangely, there was a Rocco Salvatore in my class at […]
Never mind Nick Davies’s suggestion that overworked ‘churnalists’ are being hoodwinked by PRs, Mark Borkowski says flaks and hacks are both struggling to cope with the news cycle. So the media world is flipping over and over like a gigantic overdone pancake because of the ethical fix caused by publication of Nick Davies’ book Flat […]