Hello? You want payment, publicity and your privacy?

Last week’s judgment in the legal battle between OK! and Hello! threw the future of the buy-up into doubt and raised a whole new set of questions about the rights of celebrities who do deals with the media. So where does the press go from here? We canvassed expert opinion

http://news.independent.co.uk/media/story.jsp?story=640284

Mark Borkowski Head of Borkowski PR
The enormous pay-outs have waned. There’s a lot of bullshit talked about money but it ain’t as good as you think. Circulations are down and magazines and newspapers are going for economies of
scale.

Weddings are a problem. Really pukka A-list people don’t play that game. It’s not the same as five years ago, and if TV keeps turning out these dreadful reality-show people it’ll go down and down. We need heroes – the Ellen MacArthurs, people who have achieved something. But these people don’t seem to want to harvest their fame in the same way. The public’s interest in celebrity is punctured, there’s no doubt about it. Take Celebrity Love Island. I find it excruciating to watch a bunch of meaningless people wandering around on a beach. There will always be exclusives but there are more and more problems with the quality of the content, and if the copy is sanitised it just doesn’t connect with the audience.