Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
July 8, 2005

I'M BACKING BECKHAM

Amid the advanced PR choreography of the British Olympic bid over the last few days, the most significant development has been the effective re-engineering of David Beckham’s career as an international sports statesman and roving ambassador for the country he leads on the football field.

Yesterday’s press conference was a turning point. It showed the world a glamorous and charming Captain of England, effortlessly brushing aside the fact that he’s not actually an Olympic champion with references to his impeccable credentials as a team player and his love of the East End of London where he grew up.

Teased by the Daily Mail about a photo-op with Tony Blair, as “Britain’s knight in shining velour” it was quite evident that he cuts a far more convincing and dignified figure WITHOUT the singing stick-insect on his arm, and there was a noticeable absence of bling, daft haircuts and scowling. Where New York’s trump card was Mohammed Ali, who inspired warmth and sympathy but failed to save the bid, Beckham is all about NOW, and all about positive energy.

Win or lose, he remains one of the most iconic characters both in British life and on the world stage
– remember he’s MASSIVE in the Far East – and while the press have been responsible for letting it happen, it’s the people behind him, the David Lee’s of this world, who must take responsibility from now on.

So long as he’s well-advised, not cossetted or left to Victoria’s care, we can assume that Beckham the Brand, “the Original, No-Spice version” has a long and healthy post-football career to look forward to.

After all, when it comes down to it, in common with many self-effacing Olympians, his view of the world is from the top of the tree, and when you’re that good, why be anything but nice?

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments, Uncategorized

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark My Words

Depp in deep

Recent Posts

  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim
  • ‘I am my mother’s son’: Harry uses a photo of Diana and vows to ‘unleash the power of compassion’ with Meghan on new website for foundation that reveals partnerships with Stanford ‘centre for altruism research’ and ‘humane technology’ charity
  • Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram