Luke PR expert Mark Borkowski believes Littler’s marketability is down to is relatable nature.
The Sun
If he is carefully managed, there’s a huge opportunity to swell his wealth much further.
“Luke Littler, he’s a mega brand in the making although arguably he already exudes star power,” Borkowski told SunSport.
“What makes him more interesting is that he is so down-to-earth – that’s a superpower in itself.
“But what lies ahead financially hinges on how well his support team plays it. Littler is more than just a darts player, he’s a multi-million pound commodity, the UK’s latest working class hero