Love Island’s Ekin-Su and Gemma will be the ‘real winners’ of the reality show as they are set to ‘make MILLIONS’ when they leave the villa
They have shot to prominence after spending the summer in the Love Island villa.
And Ekin-Su Cülcüloglu and Gemma Owen’s stars are only set to soar according to an expert, estimating that they will both receive £1 million paydays after the show.
The two Islanders will be the ‘real winners’ of the show, with an insider predicting that they will profit from fashion endorsements and club appearances.
A source predicted that brands will be lining up to work with them thanks to Ekin’s ‘captivating’ personality and Gemma’s famous surname and ‘wise’ head
An insider told the Mirror: ‘Ekin-Su and Gemma have been the stand-out stars in terms of marketability. Ekin-Su is not only beautiful, but she also has a captivating personality.
‘Gemma has such a wise head on her shoulders. With the Owen name, she already has a big profile which brands want to tap into. And her own swimwear brand, OG Beachwear, will be sure to get a big boost.’
A source reported that Ekin-Su has already sparked a ‘bidding war’ despite not actually having left the villa yet.
An industry insider told the Daily Star: ‘Ekin-Su is hot property. Plenty of lucrative offers are already on the table.
‘Quite a few make-up companies and clothing brands want to work with her and they’re prepared to pay big money. And then there are some TV offers as well. A bidding war has already started.’
‘Ekin-Su’s earning potential is massive. She’ll rack up £1m pretty quickly.’
The show has produced a string of millionaires, including Molly-Mae Hague who inked a £500,000 deal with PrettyLittleThing after the show.
She went on to launch several collections with the fast fashion brand as well as launching her own venture Filter and writing a memoir at the tender age of 23.
Dani Dyer, 25, has worked collaboratively with In The Style.
Series two stars Olivia, 28, and Alex Bowen, 31, are thought to have made around £4 million in sponsorship deals since their time on the show.
Millie Court is also looking at hitting £1million after working with ASOS, Puma and Eyelure after the winning the show with her now ex-boyfriend Liam Reardon.
Mark Borkowski, PR and branding specialist, said: ‘It’s not been a vintage year for Love Island with all the controversy surrounding the show, but it still has the ability to generate a life-changing amount of money for the finalists.
‘With the cost-of-living crisis, it will just mean they have to work even harder to achieve the figures of previous contestants – but there is still lots of money to be made.’