Kate’s personal video shows ‘vulnerability while staying in control’
The Independent
PR guru Mark Borkowski said the YouTube Insta generation film is a tectonic shift in how the royal family deals with its image.
The Princess of Wales’s deeply personal video is a “groundbreaking moment” and “tectonic shift” in how the royal family controls its image, a PR guru has said.
Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover, sets a new precedent, showing vulnerability while staying in command.
“This is film for the YouTube Insta generation – deeply personal yet controlled to convey a family dealing with cancer. A happy family portrait,” he said.
Kate’s personal video shows ‘vulnerability while staying in control’ | The Independent