Kate ‘saddened’ by furore over her altered family photograph
Belfast Telegraph
After Monday’s apology, Kate was seen leaving Windsor in a car with William as he was driven to the Commonwealth Day service at Westminster Abbey. The princess was understood to have been going to a private appointment.
Public relations and crisis consultant Mark Borkowski described the photograph as a “massive own goal” and said the unedited photograph should be released to regain trust.
He said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo. It can’t be that bad if they just made a few tweaks.
“I find they have risen to the challenge, provided the statement as an explanation, [but] the question is, with all the conspiracy theories running around, whether people believe it and I’m not sure that they will.”
Mr Borkowski said it had exposed a public relations problem for the monarchy: “That’s the issue: there doesn’t seem to be that much joined-up, strategic thinking at the heart of the royal family at the moment, which leads to these problems where it’s a very difficult organisation to manage in terms of PR.”