Kate and Prince William ‘fighting back’ on feud backlash with ‘brilliant’ PR strategy
Express
PR and brand expert Mark Borkowski praised the couple for improving their PR profile by focusing on a “positive” narrative based on their commitment to their roles and their family.
Borkowski said: “William and Kate have created numerous official and informal photo opportunities, projecting a positive and united image as a couple.
“This curated and idealized image indicates their determination to own the narrative of hard-working, empathetic young royals.”
The PR expert was particularly impressed by the publicity choices the Princess of Wales made during the Wimbledon tennis tournament.
He told Page Six: “The recent appearance of Kate pre-tournament with the ball boys and girls was a great stunt.
https://www.express.co.uk/news/royal/1799173/Kate-Middleton-Prince-William-PR-strategy-success