PR and brand expert Mark Borkowski praised the couple for improving their PR profile by focusing on a “positive” narrative based on their commitment to their roles and their family.
Borkowski said: “William and Kate have created numerous official and informal photo opportunities, projecting a positive and united image as a couple.
“This curated and idealized image indicates their determination to own the narrative of hard-working, empathetic young royals.”
The PR expert was particularly impressed by the publicity choices the Princess of Wales made during the Wimbledon tennis tournament.
He told Page Six: “The recent appearance of Kate pre-tournament with the ball boys and girls was a great stunt.