In search of the Sons of Barnum

The publicist’s skill in crafting a great sound bight has a long an illustrious history. Harry Reichenbach made Walt Disney aware of the power of seeding an anecdote. It is rumoured that it was Harry’s influence that crafted this Disney gem. When the film producer was asked about how it felt to be a celebrity. Disney said, ” It feels fine when it helps to get a good seat for a football game! But it never helped me to make a good film or a good shot in a polo game, or command obedience of my daughter. It doesn’t even keep fleas off our dogs- and if being a celebrity wont give an advantage over a couple of fleas, then I guess there cant be much in being a celebrity at all!”