The value of celebrity branding

One of Jim Moran’s publicity stunts involved the actress Ann Blyth taking a bubble bath before the eyes of photographers in Los Angeles for the National Association of Inventors.

Blyth had just made a debut in the movie “Mr Peabody and the Mermaid” and had won an accolade for playing the mermaid. Moran thought she would be a natural choice for the bubble bath photocall. Blyth always made headlines: in 1954 at the Academy Awards, she famously sang “Secret Love”, a Doris Day song from Calamity Jane when she was 7 months pregnant.

In the 1960’s Blyth wasn’t lazy at getting involved with brands, when she became the “Hostess Cupcakes” spokesperson. It was Jim Moran who made Blyth and many others aware of the benefits of aligning themselves with a brand and making best use of photocalls.