Helen Skelton’s decision to quit BBC will ‘open doors and drive her to success’: PR experts say presenter’s ‘girl next door image’ will win her new advertising deals and TV roles – and she could be tempted back to Beeb with ‘lucrative’ pay offer
Daily Mail
PR guru Mark Borkowski said Ms Skelton’s career could bloom because of her decision and said she will be buoyed by Hollie Willoughby’s new mega-money deal with ITV – with hope of a similar lucrative offer from the Beeb soon.
Mr Borkowski added the BBC must ‘cling on’ to Helen, who will make big money when she is ready to return to work after a tumultuous two years in her personal life.
And a deal will be in the offing because she is very popular with viewers and listeners alike, who are drawn to her bubbly personality and natural ‘girl next door’ persona, he claimed.
‘With a good team behind her she will be assured of a lucrative future’, Mr Borkowski said. ‘I think with the Holly Willoughby news of her mammoth pay deal, the BBC should cling on to her.’