Harry’s journey to Independence Day: The careful choreography of the Prince’s decision to list US as his primary residence with Meghan for the first time as he FINALLY cuts ties with Britain
Daily Mail
Harry’s decision to update his official business records in Britain and declare that his home is in the US is the culmination of years of creeping towards America being the ‘home’ of Harry and Meghan’s brand, he said.
Mr Borkowski said: ‘There’s an honesty about the declaration. It’s fascinating and I guess the story has become bigger because of the idea that somehow there is a residency issue and this declaration that America is now the home of the brand.
‘None of this surprises me. I think that the endeavour that they’ve set out over a period of time is obviously to establish a commercial model.
‘But sooner or later, they’ve got to get beyond the hype and all those negative headlines and establish a commercial vehicle. They cannot maintain their status and their lifestyle without having something that is to getting them the type of money that they need to keep going’, Mr Borkowski said.
‘So everything at the moment seems to be commercially biased. This deal with Netflix. They have given them three projects. That’s last chance saloon.
‘They are under the microscope, which makes it very difficult to succeed because there’s more talk about failure than there is success. They need some success stories. All eyes will be on their commercial viability’.