Hannah Woods – whose “arch” eyebrow, print knitwear and encyclopaedic IQ captivated University Challenge viewers as she led her team to victory – has the potential to earn millions if she capitalises on her new-found fame, a leading PR expert said today. Read more of Mark’s thoughts on becoming an internet sensation overnight here
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Mark with Newsweek on whether or not Amazon's investment will pay off.
British PR guru Mark Borkowski tells Newsweek that Amazon’s investment could prove wise and boost the streaming service, which is said to have 46 million Amazon Prime subscribers worldwide. In comparison, Netflix has 75 million. Read more here
THE TRUTH ALWAYS COMES OUT' – Mark on the privacy injunction in the British Media
The injunction farce shows there are no boundaries in social media, according to a PR and branding consultant. Mark Borkowski said the truth will ultimately come out as it did when football’s Ryan Giggs tried to hide his infidelity. ‘This scenario is akin to King Canute who sat on the beach trying to hold back […]
If the price is right – Mark quoted in the Sunday Times on Celebrity Endorsements
Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here
The Killer Apps of Steel and Tradition
The history of steel is the history of the British industrial revolution. Tuesday evening –which saw the decision by Tata to close all of its steelworks in the UK, consigning the production of the metal to potential oblivion- either marks a new chapter or is a concluding footnote. Niall Ferguson once used the term Killer […]
Top Gear's Cenotaph apology proves just how much the show is missing Clarkson and his balls
It is open season for attacking the new series of Top Gear and the first shot has been fired. A former British military commander criticised one of the show’s hosts Matt LeBlanc and a professional driver who performed “doghnuts” near the Cenotaph in Whitehall during an interview with BBC Radio 5 live. Col Richard Kemp said […]
Top Gear Cenogaffe: A PR Monstrosity
No one seems to have gotten out of the Top Gear Cenotaph-gaffe unscathed. The presenters have been throttled into unreserved contrition. The BBC has been branded foolish for giving the go-ahead to the £100,000 stunt and Westminster council have been labelled naïve. The area’s commitment to low emissions also took a beating with the noxious […]
Queen Elizabeth is a canny one. She always picks the winning side.
Queen Elizabeth is a canny one. She always picks the winning side. She’s successfully backed Scottish Union twice. Her horses have won over 1,600 races. She came round to the Diana mania with grace and an Oscar via Dame Helen. Read more at http://www.prweek.com/article/1386638/will-suns-queen-backs-brexit-story-rock-eu-campaigns-pr-pros-give-views#V1hEULPfcxQaKbSO.99
Maria Sharapova's PR is perfect so far – now the hard work starts
She may be facing the biggest crisis of her career but Maria Sharapova gave a master-class in damage limitation when she announced she had failed a drugs test. For this story not to leak out beforehand is extraordinary in this era of innuendo, which shows the level of negotiating power that her management have. The […]
Cheryl and Liam's Instagram relationship makes a corporate merger look like a casual fling
In Hail, Caesar!, the latest zany yarn from the brothers Coen, a movie PR man called Eddie Mannix (played by Josh Brolin) attempts to divert attention away from a studio crisis by publicising the “secret romance” of two of his biggest stars. In the studio system of the early 50s this was normal – as a […]