Maria Sharapova's PR is perfect so far – now the hard work starts
She may be facing the biggest crisis of her career but Maria Sharapova gave a master-class in damage limitation when she announced she had failed a drugs test.
For this story not to leak out beforehand is extraordinary in this era of innuendo, which shows the level of negotiating power that her management have. The news didn’t come on the back of a Sunday newspaper investigation. Nor was it forced out through the social media rumour mill.