Cancel culture insurance offers respite to panicking celebrities

Sharing or liking a tweet can bring the whole world down on you,” said Mark Borkowski, a veteran PR boss who drew up the terms of the policy with the services’ risk partner RepuTitan. 

“There are a lot of anxious people. The cancel button is the new guillotine [and] one mistake is your epitaph. It’s too easy to take a position on things . . . without being thoughtful.”

Social media can create near instant backlash when celebrities, executives and sports stars are deemed to have crossed often arbitrary lines, causing lasting damage and financial cost.

“Social media turbo charges any reaction and spreads it around the world in seconds,” Borkowski said. He added that “in an age where a single tweet can erase a lifetime of credibility — think of . . . Chrissy Teigen’s cancellation over resurfaced messages — [this] is the insurance against digital volatility.”

https://www.ft.com/content/66947ec8-b465-4ea7-84e0-efb71e6c6b5d