Can the Beckham brand survive reports of family feud?
BBC News
He and Spice Girl wife Victoria created Brand Beckham – fusing fame, fashion and football to redefine modern stardom.
“Their brand has always been about control of narrative, image, and legacy,” says PR expert Mark Borkowski. “The media didn’t chase them. They gave it a trail to follow – blending scandal with strategy and high-end deals.”
Beckham “made metrosexuality mainstream”, he adds. “He showed working-class lads you could wear nail polish, model for Armani, champion grooming rituals – and still bend a free kick past the keeper at crunch time. All while embodying a very traditional ideal: devoted husband, hands-on dad, family first.”