Celebrity publicist Mark Borkowski, whose past clients include Joan Rivers and Michael Jackson, expressed concern over the trajectory of Sweeney’s career.Borkowski also warned that Sweeney’s rising profile does not guarantee resilience. ‘It’s a massive PR risk because she hasn’t made it yet. She is not Margot Robbie, she does not have Oscars behind her,’ he […]
Mark Borkowski, whose PR clients have included Michael Jackson, Joan Rivers and Van Morrison, said avoiding political entanglements, particularly in the infancy of a career when hopefuls rely on goodwill from all sides, was vital.It can hardly be said that her career has suffered but Swift was established, said Borkowski, as were other celebrities, such […]
Sponsors will now be lining up to get on board with Raducanu, who will undoubtedly become the ‘it’ girl of tennis.And according to renowned publicist Borkowski, who has worked with the likes of Michael Jackson and Led Zeppelin, Raducanu has the potential to earn $1 billion on and off the court.“Potentially, I see her as […]
A TechCrunch post grabbed my attention this week. It covered Elon Musk’s xAI launch of Grok 4. Just when you thought the AI hype cycle couldn’t get more feverish, along comes a chatbot so clever it consults its own maker, Elon Musk, before answering controversial questions. A machine with parental dependency. Imagine your toaster refusing […]
Mark Borkowski, industry veteran and founder of eponymous PR firm Borkowski, believes Jet2 “absolutely” has to comment. “Silence risks being interpreted as complicity,” he says.“A firm, dignified statement: ‘We don’t endorse this. We didn’t licence this. We reject this. It’s not just managing optics. It’s refusing to be a footnote in someone else’s cruelty. Yes, […]