Why Katie Holmes, SJP, Kylie Jenner and other glitzy names are in so many cringe low-budget online ads
While the mobile game ads in particular may seem insignificant, strategist Mark Borkowski told The Post contracts for them are very sophisticated, with the more a celeb drives business for the brand, the more they get paid.“The deals are based on traction — how many people buy into [the game] off of [the celeb’s] recommendation. […]