“Instead of ignoring [Dinklage’s comments] as a non-issue, Disney have over-corrected it in the weirdest possible way,” says the PR expert Mark Borkowski. “The seven vaguely human companions look like a reject band from Glastonbury.”In an interview she said that Disney’s original Snow White of 1937 was “extremely dated” in its notions of “what a woman is […]
A thought for Monday. When I wrote The Art of the Publicity Stunt, it wasn’t just a book, it was a manifesto. It was 1999, when the stunt was the tool of the maverick, the performer on the fringes who understood that attention wasn’t given; it was taken. The Borkowski way was about disruption, but […]
A week on, and I am still thinking about that bizarre, telling moment: JD Vance standing beside Donald Trump as Volodymyr Zelensky, a wartime leader, was questioned, not about war, democracy, or geopolitics, but about why he wasn’t wearing a suit.It was a question that should have been inconsequential. Instead, it became a symbol of […]
Trump has rewritten the pr playbook. The industry either responds or gets left behindBritish PR doyen Mark Borkowski says US President Donald Trump’s treatment of Ukraine President Volodymyr Zelenskyy is another example of how he has ripped up the communications rule book and the industry either needs to evolve or become irrelevant in a world […]
Meghan Markle’s true strategy exposed by expert as Duchess makes major changes to brandA leading PR specialist has weighed in on the ongoing discussion about Meghan Markle’s public relations tactics, suggesting that her true strategy is a clever form of misdirection. PR guru Mark Borkowski believes that Meghan’s actual plan revolves around keeping the public […]
Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic bewilderment? One minute, she’s launching American Riviera Orchard, a name dripping with sun-dappled exclusivity. The next, she’s pivoting to As Ever, a brand so nebulous it could be selling artisanal […]
Inside Meghan Markle’s big relaunch and how Prince Harry really feels about it – exclusive”Changing the brand name is just one of the many lessons that come with being a founder,” a sympathetic source tells HELLO!”This isn’t an identity crisis, it’s a business model,” PR and crisis advisor Mark Borkowski tells us.”The perpetual reinvention, the […]
PR expert Mark Borkowski has suggested Meghan Markle’s strategy has not been about demonstrating a clear plan, but the very opposite A top PR expert has suggested that they know the truth about Meghan Markle’s PR strategy, claiming her actual plan is a very astute form of tactical misdirection.Said PR expert, Mark Borkowski, believes Meghan’s […]
Early signs indicate viewers are not rushing to watch The Baldwins (just 680,000 watched on its opening night in the US) and as a PR exercise it has backfired, practitioners in the field told the Mail.British PR guru Mark Borkowski dubbed the TV series the ‘Baldwin Redemption Tour’, adding: ‘Except, rather than redemption, it’s a […]