TOM LEONARD: How Alec Baldwin’s redemption roadshow turned into an excruciating TV car crash

Early signs indicate viewers are not rushing to watch The Baldwins (just 680,000 watched on its opening night in the US) and as a PR exercise it has backfired, practitioners in the field told the Mail.British PR guru Mark Borkowski dubbed the TV series the ‘Baldwin Redemption Tour’, adding: ‘Except, rather than redemption, it’s a […]