Brewdog’s performative anarchy did not reckon with the New Rules of Fame
Brewdog’s downfall has been a long time coming. And BBC’s Disclosure exposé ensured that, even if the business continues to go from strength to strength, the reputation of its founders as freewheeling punks with progressive hearts of gold is dead.The problem is that in self-defining as renegade rulebreakers while also peddling the mantra that ‘everything […]