‘Modest, authentic…but pointless? – PR pros on Yorkshire Tea’s handling of Twitter storm

PR WeekPR pros have given broad – but not universal – support for Yorkshire Tea’s “be kind” response to trolls and detractors, after a senior Conservative politician tweeted his fondness for the brand.”Yorkshire Tea got it right,” said Mark Borkowski, founder of PR agency Borkowski.”Distancing themselves from the ‘game’ of politics rather than just the […]