Strikes, IT failures, customer unrest: can BA pull out of this nosedive?

The Guardian The carrier is trading on past glories with glitzy ads that fail to reflect years of cost-cutting. But the firm insists it is investing for change. The recent TV advert celebrating British Airways’ 100th anniversary was framed as a love letter to Britain, narrated by national treasures such as artist Grayson Perry, astronaut Helen Sharman […]

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