Odishabytes PR expert Mark Borkowski told The Guardian that the advertisement is a “fantastically well-thought through campaign”, adding that the younger generation wants brands to have a purpose, not simply sell a product and “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is […]
CNA Lifestyle “It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said. “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of […]
The Guardian Gillette #MeToo ad on ‘toxic masculinity’ gets praise – and abuse Backlash includes call for boycott of P&G, complaining commercial ‘emasculates men’ The advertisement shows men intervening to stop fights between boys and calling other men out when they say sexually inappropriate things to women in the streets. “We believe in the best in men: To say the right […]