The Independent Ant and Dec’s win at the National Television Awards shows the duo are “cherished” as much as some of the biggest stars in TV history, an industry expert has said. The duo won their 18th consecutive gong at the ceremony, for best TV presenter, voted for by viewers, despite Ant McPartlin having been off-screen […]
Bournemouth Echo Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”. Speaking about the decision by the 97-year-old duke to order a new car and go driving a few days after the accident, Mr Borkowski said: “It would have been wise to just go […]
Yahoo UK News A mother-of-two injured in the Duke of Edinburgh’s car crash has suggested he should be prosecuted if found at fault over the incident. Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”. Speaking about the decision by the 97-year-old duke to […]
Odishabytes PR expert Mark Borkowski told The Guardian that the advertisement is a “fantastically well-thought through campaign”, adding that the younger generation wants brands to have a purpose, not simply sell a product and “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is […]
CNA Lifestyle “It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said. “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of […]
The Guardian Gillette #MeToo ad on ‘toxic masculinity’ gets praise – and abuse Backlash includes call for boycott of P&G, complaining commercial ‘emasculates men’ The advertisement shows men intervening to stop fights between boys and calling other men out when they say sexually inappropriate things to women in the streets. “We believe in the best in men: To say the right […]
You would have to have a hardened heart not to have felt for Andy Murray on waking up this morning. This is a man who wears his heart on his sleeve and bravely isn’t afraid to show it. His authenticity and courage has warmed a nation’s heart. Yet Andy Murray has had a checkered history […]
The Guardian Mark Borkowski, a PR expert who has worked with Michael Jackson, Van Morrison and a host of other stars and brands, believes Murray’s options are vast. “There is almost nothing he couldn’t do next,” he says. “What we look for in PR these days is authenticity and raw emotion, and Murray has got […]
Talk Radio Is it clever for the British Army to be targeting millennials in their new recruitment drive? Mark discusses the campaign with Jamie East on talkRADIO
The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” […]