MBS, and the million-dollar Saudi charm offensive you can’t ignore
Middle East Eye Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with https://www.campaignlive.co.uk/article/saudi-crown-prince-launches-ad-blitz-promote-london-visit/1458702 more than $1m has been spent. When asked for his […]