November 25, 2013

James Arthur ‘not sophisticated enough’ for Twitter, claims PR expert. X Factor’ winner criticised following homophobic rap lyrics fallout http://www.nme.com/news/james-arthur/74005

James Arthur rows with Spraggan over homophobic slurs X Factor winner James Arthur has become embroiled in a war of words with fellow contestant Lucy Spraggan, the latest in a string of public relations mis-steps. http://www.bbc.co.uk/news/entertainment-arts-25031769

Social media guru discusses star’s fall from grace PR expert Mark Borkowski has launched a stinging attack on embattled popstar James Arthur, claiming that he should never have been allowed to control his own Twitter account. http://www.gigwise.com/news/86333/james-arthur-not-sophisticated-enough-to-use-twitter-says-expert

Simon Cowell signs £150m deal to keep X Factor on air despite sagging ratings ITV breathes sigh of relief as it keeps hold of treasured star, but some pundits say his grip on Saturday nights is weakening http://www.theguardian.com/tv-and-radio/2013/nov/15/simon-cowell-x-factor-ratings-itv