There is no hope for the England team – every time one of them opens their mouth they put their foot in it and someone (usually the press) helpfully shoves the boot in too. What do we really expect, though, when the players have too much time, money and self-regard on their hands? Take Ashley […]
There’s a deal of speculation about how long Fabio Capello is to stay in the job as England’s manager – a statement was even put out before the decisive group match suggesting that his job was in jeopardy. It seems likely that he will go, and soon, despite a few bullish headlines suggesting that we […]
We are living in a karaoke media culture – everything we see is a pale, recycled copy of something that’s gone before and, worse still, this sincere flattery of icons and iconography past is being actively encouraged. Miley Cyrus is heading off down the well-trodden path of over-sexualised image that has been presented 1000 times […]
The Borkowski poet in residence, Adam Horovitz, returns with a versicle celebrating the reaction to the England v. Algeria match last night. I’ve been drowning my ennui in tequila, beer and noise, trying to float the bubble football blows and then destroys I’ve been drowning my ennui. I’ve been blotting the despair that’s been welling […]
From the archives – an old post from Euro 2004, reflecting on another dismal tournament for the English football team. We heap too much expectation on a bunch of lads who will never be able to exorcise the ghosts of the 1966 World Cup. The hype and the ballyhoo is too heavy a burden for […]
All brands in this new age require a long-term strategic overview of every potential threat. The corporate vicissitudes being thrown up by the 21st century means that communication and PR skills must be, of necessity, embedded in the captains of industry. After all they are the brand custodians. But looking at BP, and Tony Hayward […]
Ever heard of the beer Bavaria? Me neither, until FIFA made sure that absolutely everyone got to hear about it after Bavaria sent a team of pretty young female ambush marketeers to Holland’s opening match of the World Cup using tickets bought in the name of (now ex-) ITV pundit Robbie Earle. One sacking, several […]
Forty-eight hours can feel like an eternity when your brand is in the centrifugal force in the maelstrom of public ridicule. In poor old Robert Green’s case, the error he committed by fumbling a save and letting in a dismal equalising goal in the World Cup match against the USA will plague him for the […]
Scathing and probing headlines are continuing to castrate and castigate BP’s hapless crisis PR endeavours, further to my blog of the other day. Disapproving chatter clutters the web and denunciatory journalists, bloggers and commentators continue to feed on the corporate leviathan’s swift downward trajectory. The latest casualty in the ongoing debate about the oil spill […]
The Media Buying world is clearly in need of some PR help to drag it out of the 1980s. I found myself reading, jaw dropping to the table, this Media Week article by MediaCom’s Claudine Collins. It’s as if it had been ghosted by Charlie Brooker, Chris Morris and Helen Fielding – it reads like […]